Well with the music of The Beatles spanning many genres it is difficult to pinpoint one particular group of people. So with The Beatles being mainly recognised as a traditional rock band i thought that it would be a good idea to try and appeal to that market, but also try and add a modern innfluence where i could. In the video there are many more modern influences in the way it is filmed than would be in a traditional rock music video.
With the way that there was no live performance but mainly a narrative and occasionally an individual performer singing or playing an instrument; some of the effects on certain shots (the cymbals/meeting sequence) are styled more like a pop or techno music video than a traditional rock video.
We can see how other traditional rock bands have taken other genres video styles into their own with the ACDC song "Rock n roll train" it has the same sort of effect as my cymbal/meeting sequence does.
So with the video i tried to bring it more up to times and to also incorporate many different genres as The Beatles did with their music. With the rest of my products though o odecided to try and stick to the times when The Beatles were in their prime, so i created a more retro looking magazine advertisement and the digipack i feel is somewhere imbetween modern style and the older look.
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