Tuesday 29 March 2011

Target Audience

When making my products, the music video, digipack and Magazine advertisement, i had tokeep in mind the people that it was aimed at. Who were my target audience?
Well with the music of The Beatles spanning many genres it is difficult to pinpoint one particular group of people. So with The Beatles being mainly recognised as a traditional rock band i thought that it would be a good idea to try and appeal to that market, but also try and add a modern innfluence where i could. In the video there are many more modern influences in the way it is filmed than would be in a traditional rock music video.
With the way that there was no live performance but mainly a narrative and occasionally an individual performer singing or playing an instrument; some of the effects on certain shots (the cymbals/meeting sequence) are styled more like a pop or techno music video than a traditional rock video.
We can see how other traditional rock bands have taken other genres video styles into their own with the ACDC song "Rock n roll train" it has the same sort of effect as my cymbal/meeting sequence does.

So with the video i tried to bring it more up to times and to also incorporate many different genres as The Beatles did with their music. With the rest of my products though o odecided to try and stick to the times when The Beatles were in their prime, so i created a more retro looking magazine advertisement and the digipack i feel is somewhere imbetween modern style and the older look.

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